MUMBAI: Eros Group, the largest movie producer in India, is in talks with Apple Inc to sell its entire content library of films and music for around $1 billion, according to several people aware of the negotiations. "Eros India is by far the leader in film content and is best placed to benefit from content monetisation perspective," they wrote in a report. Eros Music is among other top labels in India along with Sony Music and Saregama.Apple has traditionally shied away from large M&As compared with Facebook and Google. CEO Tim Cook has so far focused on growing Apple's services businesses, including Apple Music, the App Store and iCloud. Apple Music has also released albums in the US directly through its music streaming service without any record label being involved.

Source: Economic Times August 06, 2017 18:45 UTC