Esports - an already massive industry that Goldman Sachs forecasts will nearly triple by 2022. After all, as massive as the theatrical motion picture business is with global box office reaching $42.5 billion in 2019 B.C. They also love to watch a good live head to head challenge, even if they watch it online, virtually. In one notable move several years ago, Turner Broadcasting (now owned by AT&T) partnered with mega-agency WME/IMG to create the first esports league appropriately called ELeague. Not to be outdone on its gaming home turf, behemoth Activision Blizzard bought live esports event organizer Major League Gaming in 2016 for $46 million and created its own esports league called Overwatch.
Source: Forbes March 18, 2020 12:56 UTC