As the genetic birthplace of Arabica coffee, Ethiopia offers the world a little piece of immemorial authenticity with each green bean it exports. Now Alemu and the Garden of Coffee team are planning to introduce the old ways to the newest, biggest coffee market in the world: China. Alemu has confirmed with DCN that Garden of Coffee plans to open some 100 cafe roasteries in China by 2022, with hopes to additionally ship some five tons of roasted Ethiopian coffee to the Chinese market over the next five years. While most major global coffee chains and upstarts like Chinese-born Luckin Coffee have all made aggressive retail investments in the Chinese market, Alemu suggested GOC is in a unique position to attract a new wave of coffee consumers. She described “major drawbacks” in the way coffee is traded globally that tend to stifle coffee sector actors in producing countries while leading to profits for roasters in consuming countries.

Source: Ethiopian News October 31, 2018 14:26 UTC