An Ethiopian specialty coffee trading center is unveiled in Zhuzhou, Hunan province, Dec 27, 2025. [Photo provided to chinadaily.com.cn]An Ethiopian specialty coffee trading center dedicated to product display, trading, and cultural promotion was unveiled on Saturday in Zhuzhou, Hunan province, a move aimed at facilitating Ethiopian coffee's access to the Chinese market. The unveiling was part of the China-Ethiopia Coffee Economic and Trade Cooperation Conference held in the city. Adugna Debela Bote, director-general of the Ethiopian Coffee and Tea Authority, said the unveiling of the Ethiopian Coffee Trading Center will help establish direct sales channels by leveraging the Zhuzhou Cross-Border E-Commerce Pilot Zones, improving efficiency and market access for Ethiopian coffee in China. Noting that recognition of coffee culture is the cornerstone of long-term market loyalty, Adugna said immersive Ethiopian coffee cultural experiences in Zhuzhou's core commercial districts would help cultivate a loyal consumer base.

Source: Ethiopian News December 27, 2025 23:59 UTC