• LET is also a potential business target for US-based LPGA Tour • European Tour ‘always looking at ways to grow and expand our business’The European Tour could launch a takeover bid for its struggling ladies equivalent. The Ladies European Tour (LET), which has been badly hindered by the loss of tournaments, is also a potential business target for the US-based LPGA Tour. A spokesman for the European Tour said: “We are always looking at ways to grow and expand our business.” The European Tour, while facing its own economic challenges against the fiscal power of the US PGA Tour, may regard a professional women’s operation as key to entering untapped markets. Coincidentally Lichtenhein, formerly the head of television, digital media and technology at the European Tour, was an early victim of regime change as implemented by Pelley. BBC’s coverage of US PGA was not perfect but criticism has been rough | Ewan Murray Read more“Quite clearly the priority right now is getting more tournaments,” Lichtenhein said.

Source: The Guardian August 20, 2017 19:15 UTC