A new line of zero alcohol beers co-founded by Munster and Ireland rugby star Peter O'Mahony will hit Irish bars and stores next month. Active Brewing is a new beverage company co-founded by Peter O'Mahony and brewer Pat Falvey, in association with Blarney Brewing. The Active Brewing lager and Active Brewing pale ale will be available in 330ml bottle for the on-trade and in 330ml cans for the off-trade. Picture: Brendan Moran/SportsfileThe zero alcohol and low alcohol market has been growing at a rapid pace in recent years, in parallel to a downward trend in alcohol consumption, which has dropped by 34% over the past two decades. Non-alcohol beer now accounts for more than 2.5% of the overall beer market — still a niche in wider terms but a 150% increase in market share over five years.

Source: Irish Examiner January 05, 2026 15:45 UTC