While some of these were seeded by OnePlus, the majority were handed out to OnePlus One purchasers to share with their friends. “With OnePlus, community came first,” Pei recalls. With the invite system, the community could recommend a good product. If it was not a good product, why would people give out an invite? From the initial angle of invites and online sales direct to the community, OnePlus now works with channels and distributors, including carriers around the world such as T-Mobile US.

Source: Forbes May 05, 2019 19:07 UTC