Twilio CEO Jeff Lawson says acquiring Segment will help Twilio users understand their own customers. San Francisco-based Twilio announced early on Monday that it had signed a definitive agreement to acquire Segment for $3.2 billion in an all-stock deal. “Communications was just the entry point for the real opportunity, which has been really providing a comprehensive platform for customer engagement,” Lawson said. But in a presentation prepared for Monday, Twilio noted that Segment had reached 75%-plus non-GAAP gross margins on its subscription sales. Moving forward, Twilio plans to build additional tools on top of Segment’s data platform, Lawson said.

Source: Forbes October 12, 2020 11:36 UTC