The CEO of Invercargill-based boatmaker Stabicraft is emphatic that style trends shape the aluminium boats he began building as a 27-year-old. Related Content Executive Success: Embracing diversity in a rush Executive success: From receptionist to the top job Executive Success: From tech boss to grocer"She said 'there is no way you're buying that boat, it's way too ugly'." In 2007 Stabicraft joined NZTE's Better by Design programme, tapping the knowledge of designers Ray Labone and Peter Haythornthwaite. "I like doing things differently and non-conventionally, but hopefully different in a way that is different good not different bad." Looking ahead, the company is entering a growth phase in the face of a changing marketplace shaped by digital trends, says Adams.

Source: New Zealand Herald March 09, 2017 18:45 UTC