John Vlasakakis, the co-founder of Australian agency Next&Co, the AdNews Small Agency of the Year, who creates regular reports on ad wastage, said the Forbes site ran for at least seven years. We continue to conduct regular audits and terminate MFA sites when they are found on our exchange. “If a new MFA site (like Forbes’ alternative version) were to find its way on our exchange, it would be terminated immediately. Lexlab maintains an updated made for advertising (MFA) site exclusion list, which helps avoid known sites and ensures ads are displayed in contexts that match client expectations. “It’s not just about avoiding MFA sites; it’s about fostering an environment where every participant in the digital advertising chain - from publishers to advertisers-upholds the highest standards.

Source: Forbes May 05, 2024 21:27 UTC