The producer of Bollywood movie Tumhari Sulu and Chandigarh-based pharmaceutical company Torque will receive notices this week from the Food and Drug Administration, Maharashtra, for not issuing an advisory before advertising a cough syrup as part of movie promotions. Officials from FDA said a similar notice is likely to be sent to actress Vidya Balan too, for promoting the over-the-counter cough syrup via newspapers and electronic media. Earlier this month, HT had reported that a medical expert had approached the state FDA commissioner with concerns over the promotion of the cough syrup in the movie, and thereby encouraging self-medication. In a scene from Tumhari Sulu, the protagonist, played by Balan, promotes the cough syrup Torex by advising her audience to use it for throat infections. Torque Pharmaceutical has not responded to multiple phone calls and e-mails sent by HT on the issue.

Source: Hindustan Times December 04, 2017 06:45 UTC