According to the FTI's Automotive Industry Club, the target includes 950,000 units for export and 550,000 units for the domestic market. While the export figure remains unchanged, domestic production is set to increase by 50,000 units. Thailand's domestic car sales are forecast to reach 640,000–650,000 units in 2026, supported by rising BEV demand. Domestic car sales in December surged by 47.2% year-on-year to 75,121 units, boosted by the Thailand International Motor Expo, which recorded total bookings of more than 80,000 vehicles and motorcycles. For 2025, overall domestic sales rose by 8.47% to 621,166 units.

Source: Bangkok Post January 28, 2026 23:04 UTC