Traffic from Facebook fell by 50% in the last 12 months alone as the decline shows little sign of slowing. CloseThe UK’s biggest commercial news publisher Reach has reported page views down by a third in the first three months of 2024. This however is half of the 90% of social page views for Unilad that came from Facebook three years ago. The share of social referrals from Facebook to the women's publisher's site increased from 6% to 11% between 2021 and 2024. Page views from Facebook to mirror.co.uk fell from 2.3 million in December 2022 to 286,000 last month - a 90% drop.

Source: ABC News May 09, 2024 10:51 UTC