For years, Facebook has celebrated — boasted, even — about how quickly video advertisements were taking off on the social network. Facebook did not provide more information on how it discovered the error, only disclosing that it happened a month ago. In a company statement, Facebook said: "We recently discovered an error in the way we calculate one of our video metrics. This metric is one of many our partners use to assess their video campaigns.”In the end, video views are just one way businesses make their decisions about advertising. "We want our clients to know that this miscalculation has not and will not going forward have an impact on billing or how media mix models value their Facebook video investments," he wrote.

Source: Washington Post September 23, 2016 20:11 UTC