These capabilities helped Facebook, along with its rival Google, to take in most of the more than $100 billion in annual online ad spending. And as customers become more hesitant to share their own data, Facebook and other digital-media companies are moving to regain their trust through additional protections. It will also preclude selecting an affinity group of people interested in a race, ethnicity or religion. The company has generally allowed advertisers seeking to reach members of a race or religion to aim at such affinity groups. Even in the less sensitive areas, advertisers can’t exclude groups associated with race, religion or ethnicity from seeing ads.

Source: New York Times March 19, 2019 18:01 UTC