It reaffirms that Vietnam remains one of the most active social media markets in the Asia-Pacific region. Facebook ranks as the dominant social platform, while Instagram is among the top five most-used apps by both Gen Y and Gen Z in Vietnam. Statistics show that 89% of online consumers in Vietnam message businesses at least once a week. Rather than treating AI as an experimental tool, these businesses use it to automate message replies and optimize ad performance. Short-form video shaping buying decisionsThe fact that 94% of Vietnamese internet users are on Facebook also means content competition is fierce.

Source: VietNamNet News January 28, 2026 04:08 UTC