Facebook is setting up a program to pay $1 billion to creators through the end of 2022, Mark Zuckerberg, Facebook’s chief executive, said on Wednesday, part of an effort to woo influencers onto its platforms. The $1 billion will be allocated among creators of all types, giving influencers an incentive for creating and posting original content to Facebook, the social network said. Influencers will be able to earn money by using specific Facebook and Instagram features or by hitting certain milestones. TikTok and YouTube have cultivated deep relationships in the creator community by helping creators make money and by building features to serve their needs. Facebook said it planned to create a dedicated place for creators to track their bonuses on Instagram and Facebook by the end of the year.

Source: New York Times July 14, 2021 16:09 UTC