(Reuters) - Facebook Inc on Thursday launched a campaign to explain to users how small businesses depend on personalized advertising, ahead of upcoming plans by Apple Inc to prompt iPhone users to allow apps to use their data for ads. The campaign called "Good Ideas Deserve To Be Found" highlights several advertisers that have grown their business on Facebook and Instagram, such as Houston-based fashion brand House of Takura. Facebook generates revenue from ads and through fees for businesses using a feature that lets customers purchase directly within Facebook and Instagram. It will also simplify its Ads Manager, a self-serve tool that lets brands buy and create Facebook ads, to make it easier for small businesses to use. Annette Njau, founder of House of Takura, said personalized ads have been essential to expanding her brand, which sells handbags made in Africa.

Source: The Star February 25, 2021 14:37 UTC