The new details come just weeks after Google announced it was throwing in the towel and banning political advertising, complaining that the government’s new political advertising rules are too onerous and legally risky to comply with. Facebook said the government’s rules, set out in bill C-76, were a “difficult undertaking” but it still plans to have its ad library up and running by the end of June. “If Parliament had wanted us to ban political ads it would have passed a law that required that,” said Kevin Chan, the head of public policy at Facebook Canada. Just under three-quarters of Canadian digital advertising dollars go to either Google or Facebook, according to the Canadian Media Concentration Project. That advice will be fed into Facebook’s automated system for analyzing political issue advertising, as it tries to uncover potential interference from outside Canada’s borders.
Source: National Post March 18, 2019 08:26 UTC