Google has become the key member of the “acceptable ads” programme run by Adblock Plus, the leading desktop adblocker. In its blogpost announcing the change, Facebook also made a sideswipe at the acceptable ads programme. Facebook hopes that those new controls will sweeten the bitter pill for former adblocking users. But the vast majority of Facebook’s mobile users use the company’s apps, which are largely immune to adblockers. Facebook is starting to bypass adblockers on its desktop website, in the company’s first major foray into the war between advertisers and those who would see an internet without any advertising at all.

Source: The Guardian August 09, 2016 18:56 UTC