The chief executive of the Fairtrade Foundation has defended a controversial partnership with Cadbury owner Mondelēz and the creation of a rival sustainable cocoa sourcing scheme. The familiar blue and green Fairtrade mark, a gold standard of ethical trading, is this month being ditched from Cadbury’s Dairy Milk range in favour of the new Cocoa Life logo. Charities and other Fairtrade chocolate makers and retailers have warned that the move could ultimately weaken the Fairtrade movement by confusing consumers with multiple logos. “As the world’s biggest buyer of cocoa, Mondelēz was a natural partner. Mondelēz said the $400m (£302m) scheme was already helping 92,000 cocoa farmers, mainly in West Africa, and its goal was to reach 200,000 cocoa farmers and one million people in six key countries by 2022.

Source: The Guardian August 13, 2017 16:55 UTC