Not Quorn, or mock meat, or any reconfigured plant protein that acts as a meat substitute but real meat, grown outside animal bodies. Unlike animal meat, this so-called ‘clean meat’ — a term preferred to alternatives such as ‘cultured meat’, which sound off-puttingly scientific — can be controlled down to the last cell. As well as being the first to put ‘clean meat’ on the market, they will be doing it in the most vegan-friendly way possible. Everything has been simplified, romanticised and sidestepped to gloss over how far ‘clean meat’ is from being ready for human consumption. What is really growing here, I realise, are my doubts about ‘clean meat’.

Source: Daily Mail July 05, 2020 21:30 UTC