An Australian skincare company has admitted that its claims about the sun protection factor in two of its sunscreens were false. "We opened an investigation into Ego following Consumer NZ's testing in 2019 and a subsequent complaint filed with the Commission. "In 2019 and 2020 Ego represented that both products provided 'very high' protection for consumers and were 'SPF50+' in accordance with an Australian and New Zealand Standard for sunscreen products. The two Ego products have not been distributed in the New Zealand market since December 2019, Horne said. In 2018 and 2019, Consumer NZ's independent testing found both products from the skincare company only provided moderate protection.

Source: New Zealand Herald September 06, 2022 15:37 UTC