The parent company of grocery chain Sobeys Inc. has signed a deal to acquire food retailer Farm Boy in a bid to expand its reach in Ontario, particularly in the greater Toronto area. Empire says Farm Boy products will also be added to Sobeys’ Ocado-based e-commerce business, an online grocery platform which will launch in 2020 in the Greater Toronto Area. Article Continued BelowMedline also assured the Ontario-based chain’s customers Monday that they “would not see any changes in their Farm Boy shopping experience.” “We do not want to ruin the magic of Farm Boy by trying to integrate them,” he said on the conference call. However, he noted that there are some aspects of Empire, such as real estate expertise, that Farm Boy will be able to leverage. “It was clear to us that Farm Boy would be sold, and there wasn’t time to waste ... Our old world and new world competitors are not standing still.”Read more about:

Source: thestar September 24, 2018 13:00 UTC