PETALING JAYA: Farm Fresh Bhd ’s completion of its 65% stake acquisition in ice cream chain The Inside Scoop Sdn Bhd (TISSB) for RM84mil holds greater upside potential, says TA Research. Post-acquisition, TA Research said Farm Fresh plans to leverage the expertise and experience of the existing management of TISSB’s Edmund Tan to launch consumer packaged goods (CPG) ice cream by January 2024. “The plan is to introduce a premium version of CPG ice cream under the brand The Inside Scoop and a more affordable version of CPG ice cream under the brand Farm Fresh. “Based on our channel checks, Malaysia’s CPG ice cream market is currently dominated by Unilever and Nestlé,” said TA Research. The integration will also allow Farm Fresh to be more flexible in optimising its profitability along the value chain, it added.

Source: The Star June 07, 2023 18:25 UTC