It will be a while before people will feel comfortable shopping in closed places, using common areas, elevators and escalators. Therefore, more brands will need to go online or expand their online ranges to ensure their merchandise moves off the warehouse shelves. The ecommerce wave and live streaming will need to finally merge, making both online shopping and social connections interactive, experiential and in real time. Online fashion shopping and content will therefore become more engaging, immersive and social. Expect luxury brands to go slow on new launches, start scaling down operations and shutting stores.

Source: Hindustan Times April 18, 2020 21:44 UTC