Leveraging the 59 percent market dominance of Fashion Quarterly magazine, Via Media is expanding the brand with the launch of FQ Living – a premium media brand dedicated to lifestyle and interior design, the art of elegant living, and the intersection of style and functionality. “We’ve recognised a demand for a specialised lifestyle title within the FQ brand portfolio, and we see FQ Living as a natural extension of Fashion Quarterly,” says Davis. “From home interiors to innovative products, travel destinations to culinary experiences, FQ Living encourages embracing a lifestyle where design enhances everyday living. As an extension of the FQ content pillars, FQ Living will intertwine lifestyle content into the FQ digital channels with a combined reach of 597,6862 and an EDM database of 28,000+. Special introductory rates for the launch issue of FQ Living are currently available.

Source: Stuff September 19, 2023 00:24 UTC