After McDonald’s announcement last month, other fast food restaurants followed suit. In addition, fast food mobile apps continue to offer deep discounts. Increased fast food prices ultimately led to slower-than-expected sales at various quick-service restaurants, such as McDonald’s, Starbucks and Pizza Hut. When fast food prices started to soar in 2022, consumers just went along because prices everywhere had surged due to inflation, Senatore said. Grocery prices have fallen and budget-conscious consumers may no longer see fast food as the clear-cut affordable choice, she said.

Source: Los Angeles Times June 19, 2024 17:58 UTC