Promise Gluten Free is delighted to announce that its latest free from product, bagels, will be carried by Sainsbury’s, one of the UK’s largest supermarket chains. This underscores Promise Gluten Free’s unwavering commitment to delivering high-quality, mainstream, and delicious gluten free baked goods to its growing customer base. In addition to Promise’s long-standing relationship with Sainsbury’s, in November 2023, Promise Gluten Free secured a listing with Morrisons for its best-selling Soft White and Multi Grain loaves across 400 stores and in 2022, Tesco added Promise to its Free From bakery product category. “At Promise Gluten Free, we are redefining how consumers view the gluten free baked goods category, with more than 40% of consumers now open to consuming free from bakery products out of need but also choosing to do so for health and wellness reasons,” commented Patrick O’Sullivan, CEO of Promise Gluten Free. Promise is bridging the gap between gluten free and mainstream bread which means there is massive growth potential for our brand.

Source: The Times January 19, 2024 22:40 UTC