Cannes and Grasse in France, and Kumamoto and Hokkaido in Japan are examples of cities with creative city branding. Chakrit explained that there are two dimensions of promoting the country's economy in terms of the creative industry -- creative industry development and creative city development. When it comes to city branding, people often mistake the concept to mean just designing logos and slogans. The three phases are: City Brand Strategy Development -- defining a distinctive city branding strategy; Brand Activation -- designing and testing the city brand in the nine provinces part of the project; and Brand Identity Development -- developing a brand identity to implement in products, services and the city landscape. When asked how investment is expected to occur after city branding, Pichit replied that the city branding will help investors understand the direction of the city and the type of business that suits it.

Source: Bangkok Post March 20, 2026 23:34 UTC