A new Limerick brand designed by M&C Saatchi will encourage visitors, business people and investors "to see the city and county with fresh eyes". A new Limerick brand designed by M&C Saatchi will encourage visitors, business people and investors "to see the city and county with fresh eyes". First Look: New Limerick brand highlights 'destination with an edge'That's according to Mayor of City and County, Cllr Michael Sheahan, who presided over the launch of Limerick's first ever international brand and marketing campaign this morning. 'Atlantic Edge; European Embrace' is the new master brand for city and county. The brand reflects "the future of Limerick city and county", said Liz Nolan of Lyric FM, who MC'd the launch.

Source: Irish Independent January 30, 2020 11:32 UTC