SynopsisFirstCry's parent company is expanding its hygiene offerings. A subsidiary will acquire KA Hygiene for Rs 57.74 crore. This move aims to strengthen FirstCry's position in the hygiene market. The deal is expected to conclude by December 31, 2025. FirstCry is also focusing on product strategy to improve margins and customer reach.

Source: Economic Times December 23, 2025 07:50 UTC