And if you’re competing with Apple you’re going to lose because nobody can compete with Apple.” That’s sort of the thesis. MR. ZERELLA: The knock on this device was: “Fitbit, now you are for sure competing with Apple because it looks like the Apple Watch, but it doesn’t do all of the things the Apple Watch does. Apple WatchWSJ: How do you compete with the Apple Watch? If you look at the Apple Watch, it has 13,000 to 14,000 apps. Pricing strategyWSJ: The Fitbit Blaze is roughly half the price of an Apple Watch.

Source: Wall Street Journal May 31, 2016 02:03 UTC