Flipkart CEO Kalyan Krishnamurthy is pushing his top executives to win more exclusive deals as Flipkart fights with Amazon to preserve its lead in Indian e-commerce. Photo: BloombergBengaluru: India’s largest e-commerce firm Flipkart is betting that its recent exclusive deals with smartphone makers such as Motorola, Lenovo, Xiaomi and LeEco, would help it double sales growth in the smartphone category in the next fiscal. Some analysts, including Harminder Sahni of Wazir Advisors, however, say Flipkart’s reliance on smartphone sales is risky. Then, Amazon could simply offer better terms to smartphone brands and get them to switch to its platform. Nevertheless, Flipkart is pushing hard to protect its lead in smartphone sales.

Source: Mint March 27, 2017 19:52 UTC