10 months after launching its in-app peer-to-peer chat service Ping, e-commerce major Flipkart has decided to replace it with ‘user to seller’ chat. Almost 10 months after launching its in-app peer-to-peer chat service Ping, e-commerce major Flipkart has decided to replace it with ‘user to seller’ chat. When contacted, a Flipkart spokesperson said, “Flipkart will be pivoting its user to user chat- Ping by launching the pilot for ‘user to seller chat’ and ‘user to customer care’ chat.”Flipkart has been under immense pressure to ward off competition against the likes of global rival Amazon, which has recently committed fresh investments of USD 3 billion. The ecommerce major said it had started testing the user-to-seller chat with a few sellers in April 2016. Ping allowed users to browse for products and share them with friends inside Flipkart’s app.

Source: Indian Express June 21, 2016 06:00 UTC