In 2019, California attracted 286 million domestic and international visitors, who spent $144 billion while visiting, according to Visit California. Florida hosted 131 million visitors, who spent $99 billion, according to Visit Florida. In December, Visit Florida launched a winter marketing campaign. AdvertisementDespite the pandemic, Florida drew about 80 million visitors in 2020, a 40% decline from the previous year, according to Visit Florida. Texas and other states had much larger increases in visitor market share, according to a study by Visit California.

Source: Los Angeles Times July 15, 2021 12:02 UTC