English football's social media boycott in response to racism and abuse online reached 1.7 billion people after all major sports and leading personalities joined in, the EFL has revealed today. Leading sports stars, clubs and organisations took part in a four-day social media blackout, led by the EFL, to tackle abuse and discrimination from Friday April 30. The campaign was designed to force social media companies to take more effective action against users of their platforms, who are abusive to footballers and sports stars. England cricket captain Eoin Morgan echoed the ECB's demands that social media companies must do more to stamp out online abuse'We know a social media boycott alone is not enough. It is expected to enforce a duty of care on social media companies, establishing financial consequences for them if they fail to adequately protect users.

Source: The Nation May 13, 2021 08:48 UTC