“I needed repeat corporate business.”Ms. Harris broadened her scope to include weddings and social and corporate events. “I was intimidated at first, because the type of events I wanted to do were really high end, so I studied my market to see what my competitors are,” Ms. Harris said. “A lot of companies stopped doing annual reports, and the catalog business declined,” Ms. Lefebure said. “We made tons of mistakes, and costly mistakes,” Ms. Lefebure said. “I made the pivot after becoming jaded with so much focus on profit, without any intention behind it,” he said.

Source: New York Times December 06, 2017 19:33 UTC