When Ford was starting to slide, Bill Ford, executive chairman and family scion, picked Mr. Hackett to take over as CEO from Mark Fields. Mr. Hackett was continually criticized for making generic, uninspiring descriptions of the current state of the business and its direction. It created uncertainty around what success at Ford can be.” Mr. Hackett failed to articulate a specific aspirational ambition. The October 2017 Ford vision generated more grumbles than golly gee’s. Mr. Hackett had a vision: he just could not articulate it internally or externally in a meaningful and compelling manner.

Source: Forbes August 10, 2020 12:22 UTC