Jane Shepherdson, a former Topshop and Whistles boss, hails renting clothes as the 'obvious thing to do'Shopping for the perfect outfit is so last year, according to a former retail boss who says more women than ever are renting clothes for big occasions. Jane Shepherdson, a former Topshop and Whistles boss who is now a director of London Fashion Fund, which helps new firms get off the ground, said: ‘It’s an enormous trend. Miss Shepherdson revealed she started renting clothes when she was invited to an event at Buckingham Palace. It was an obvious thing to do.’The rental firms claim their process is similar to buying and returning clothes when shopping online. Other firms cater for women looking for a taste of red-carpet luxury.

Source: Daily Mail October 21, 2019 00:22 UTC