Investing in Formula One was once only for motorsport masochists; teams splurged on technology in an often fruitless quest for glory, with some ending up bankrupt or changing hands for only a few cents. Thanks to canny decisions by Liberty Media Corp., the sport’s commercial rights holder, F1’s 10 independently owned teams (each running two drivers) are no longer just trophy assets or marketing fripperies: several are profitable (gasp!) and, on average, their values have soared to almost $2 billion apiece, according to an estimate by Forbes magazine.

Source: Forbes May 09, 2024 03:49 UTC