gettyThroughout the Covid-19 pandemic, the sports industry has had to overcome a loss in revenue—brought to pass by league closures, changeable regulations, and the concurrent economic hit to developed nations. These deductions certainly make sense, but many in the industry has been attempting to apply them for some time. Mike did, however, agree that the innovation described by both Deloitte and McKinsey was crucial to the sector's recovery. Many others in our sector—which McKinsey and Deloitte don't always see—are just as busy at the current time. Online is not a choice, a consideration, an anything—it's an everything for selling sport right now".

Source: Forbes February 19, 2021 15:56 UTC