MONTPELIER, VT. — The founders of Ben & Jerry’s ice cream in Bernie Sanders’ home state are putting their ice cream expertise to work to support seven congressional candidates in the midterm elections who they call progressive. Vermont’s Ben Cohen and Jerry Greenfield, known for their clever marketing and quirky flavours, are working with political action committee MoveOn to create ice cream flavours that reflect the values of each of the candidates. The founders of Ben & Jerry’s are creating “take back Congress” flavours to support seven congressional candidates in the midterm elections. Winners will be announced Nov. 1 and the ice cream will be shipped by mid-November. It’s not the first time the ice cream makers have tried to sweeten a candidate’s campaign.

Source: thestar September 24, 2018 19:46 UTC