Fox News is set to kick off an on-air marketing campaign to tout its new primetime lineup this morning, and it comes with a new tagline to boot: “The right voices at the right time.”It’s a play on words, of course, for the cable news channel, which had been looking for a permanent primetime solution after the ouster of Tucker Carlson in April. Fox News isn’t launching any new talent here, it is in many ways playing it safe. Both Gutfeld and Watters have been veterans of the channel for years, but gained popularity thanks to the afternoon panel show The Five, which has in recent years become Fox’s most popular hour many days. The new marketing campaign leans into the familiarity and longevity of its hosts, and seems acutely aware of the cable news audience, which skews older and values consistency. The primetime promo is below.

Source: Fox News July 10, 2023 13:47 UTC