“This is my second tour of duty at CNN,” Griggs said at CES 2026 in this conversation with Lisa Granatstein of Beet.TV. “When you add on precision to scale, that’s like putting scale on steroids and that comes through context and credibility,” Griggs said. Trust turns impressions into partnershipsAs partnerships move past selling impressions, Griggs keeps it simple and a little romantic. “When you have that trust, that’s when the magic happens,” Griggs added. Knowing the audience better opens the door to smarter tools and smarter advertising.

Source: CNN February 18, 2026 00:51 UTC