But it also uses incentives to push teenagers toward new, more challenging art forms, he said, a type of curation to “bring young people to discover the realms of possibility of cultural life.”Those include recommendation lists curated by Culture Pass staff members and by popular artists and celebrities, as well as access to V.I.P. events, like a live-streamed concert at the Soulages Museum in southern France and a behind-the-scenes look at the Avignon theater festival. Jean-Michel Tobelem, an associate professor at the University Paris 1 Panthéon-Sorbonne who specializes in the economics of culture, said that it was a laudable effort but that it would largely benefit the mainstream media. “You don’t need to push young people to go see the latest Marvel movie,” he said. There is nothing wrong with pop music or blockbusters, he stressed, acknowledging that “you can enter Korean culture through K-Pop and then discover that there is a whole cinema, a literature, painters and composers that go with it.”

Source: New York Times July 28, 2021 09:20 UTC