All the major advertisers already pay for fraud detection tech when they buy through programmatic channels. But marketers who paid for those services remained skeptical - they want to believe the fraud detection works. The fraud is so obvious that anyone can tell just by looking at analytics. Augustine FouThe moral of the story is that fraud still gets by easily, despite the use of fraud detection technologies. B2C Marketer’s Anti-Ad Fraud Playbook - for marketers focused on brandingB2B Marketer’s Anti-Ad Fraud Playbook - for performance marketers

Source: Forbes September 08, 2020 12:45 UTC