To celebrate its 20th birthday, the Queenstown institution’s shouting its original The Fergburger, or Fergburger with cheese, throughout its 21 hours of operation — so long as you say ‘happy birthday’ to the staff serving you. There was apparently a queue on the first day, but only one burger was served the following night, Bradley says. While pointing out they’ve never hired a marketing person, Bradley says they’ve otherwise been a huge employer. They’ve grown with Queenstown, Bradley says — ‘‘the queues of Fergburger have been the queues of Queenstown’’. The company originally had bigger plans for its 20th birthday, but Bradley says the current timing is not appropriate.

Source: Otago Daily Times February 21, 2021 21:22 UTC