French theatres are set to break a major taboo and show adverts before the curtain goes up in what they claim is a world first. Twelve privately-owned theatres in Paris will in November begin apeing cinemas by showing ads as well as teaser videos for their forthcoming productions. Five playhouses outside the capital have also signed up with up to 30 other theatres -- including subsidised public ones -- for talks to follow suit. "Theatres are prestigious places so the advertising will be high-end, for cars, jewellery and perfume," he added. Karine Marchi, who co-runs four theatres in central Paris, said showing adverts in theatres themselves was an obvious next step.

Source: The Local September 15, 2017 09:11 UTC