From the split of the original company Geda, Rudolf founded Ruda - later renamed Puma - while Adolf founded Adidas. The Anta deal for the 29% stake held by the Pinault family behind Gucci-owner Kering, could give the firm an opportunity to regain some ground lost - including in China. The Anta deal values Puma at some $6.2 billion. While Adidas boomed, Puma climbed too and its stock hit a peak of 115 euros in late 2021. "Adidas was a first mover in capitalising on the retro sneaker trend, roughly six months before Puma," he said.

Source: The Telegraph January 28, 2026 13:09 UTC